Social Media Manager at ALICE + OLIVIA

• Job Location New York, NY
• Seniority Mid-Senior Level
• Type Full-time

Description

POSITION SUMMARY: The Social Media Manager will develop and implement innovative platform and content strategies that drive Social Media channel growth, community engagement and e-commerce revenue.

RESPONSIBILITIES: Assist with social posting across owned and operated handles (IG, Facebook, TikTok, Pinterest etc.) Own the creation and management of monthly content calendars that builds upon content pillars, includes social first content, retail & brand events, social giveaways, influencer activations, and brand campaigns.

Collaborate with digital marketing, communications, and e-commerce to support key brand initiatives.

Monitor social media activity, like and engage with users across social media platforms.

Support social for brand events, collaborations and projects; liaise with creative services to execute social deliverables for retail store events and activations.

Analyze data and performance, updating the executive team on social performance and optimizing strategies and content accordingly.

Understand key social trends, reacting and building on strategies as trends evolve.

Help with production and execution of content creation.