Marketing Manager, Performance & Insights - TikTok Operations at TikTok

• Job Location New York, United States
• Seniority Mid-Senior Level
• Type Full-time

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Description

Responsibilities About the Team: The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness, adoption, and amplify key creator narratives.

This team plays a vital role in strengthening TikTok’s position as a trusted partner for creators, empowering them with tools, guidance, and inspiration to elevate their content and experiences.

About the Role: We are seeking a Marketing Manager, Performance & Insights to help evolve how we plan, execute, and measure our creator marketing efforts.

This role requires a unique blend of performance marketing strategy, campaign measurement, and cross-functional collaboration.

While grounded in data, measurement, and analysis, the role also extends into full-funnel campaign planning, media execution, and testing—making it central to how we scale and demonstrate ROI for creator marketing initiatives.

Key Responsibilities: Performance Marketing Strategy - Develop and execute full-funnel performance marketing strategies that drive measurable outcomes across creator perception, acquisition, and engagement.

- Define campaign objectives, and partner closely with product marketing, external media agencies, and internal stakeholders to bring plans to life.

Measurement & Insights - Analyze creator marketing campaigns to uncover actionable insights and optimize performance across perception, conversion, and incrementally metrics.