Marketing Analytics Lead at Lyft

• Job Location Toronto, Ontario, Canada
• Seniority Mid-Senior Level
• Type Full-time

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Description

At Lyft, our purpose is to serve and connect.

We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

We are looking to hire a Marketing Analytics Lead to join our Marketing Analytics team.

This role is for a hands-on analyst who is passionate about telling stories with data, tackling complex problems, and directly influencing marketing strategy through rigorous analysis.

You will be supporting the Product Marketing team with strategic analysis and measuring campaign impact.

In addition to informing strategy, you will navigate the Marketing and Product worlds to understand how marketing efforts shape downstream product engagement and customer behavior.

The ideal candidate has a background in strategic analysis and prior experience leveraging data and insights to develop strategy, measuring marketing campaign performance, and connecting marketing & product work to business impact.

Responsibilities Perform data analysis using first party & third party data, able to dissect business issues, analyze large amounts of data, and draw actionable conclusions Conduct deep-dive analyses to measure the effectiveness and ROI of marketing campaigns across various channels.