Marketing Analyst / Brand Marketing Analyst at Volt

• Job Location New York, NY
• Seniority Mid-Senior Level
• Type Contract

Description

Volt is immediately hiring Marketing Analyst / Brand Marketing Analyst in NEW YORK, NY.

As a Marketing Analyst / Brand Marketing Analyst, you will: The Category Strategy Manager will work closely with cross functional teams including Research, Client/Marketing Solutions, Data & Measurement Solutions, Sales and Sales Communications to frame category narratives and go to market presentations for the category and category clients.

They will work with the Category Strategy Director to develop insights supporting strategies to broaden the value proposition of Advertising in the marketplace with a focus on data-driven solutions, automation, and audience-based buying.

They will anticipate and create selling stories for category relevant properties and platforms within the Advertising portfolio and key business segment priorities.

They will be responsible for understanding a category from both a business perspective and a media perspective including overall business trends, consumer media trends, industry measurement solutions and competitive landscape, specifically competitive media spending analysis.

This is a 6+ month Full-time contract opportunity.

Schedule: First Shift Monday through Friday.

The ideal candidate will have: 3+ years of experience in advertising, media and/or marketing and in the given category preferred (5+ PREFERRED) Media experience at an agency or client-side or experience with a sales development/strategy role at a media company Multi-platform media planning, buying, strategy and measurement with a strong background in addressable and data-driven solutions Experience with working with R/F tools such as Nielsen Media Impact Functional experience working in media tools such as Nielsen NPower, Comscore, social listening among others Working knowledge of cross platform effectiveness and attribution vendors to measure brand lift, sales lift, app downloads, engagement and attention, etc.