GUCCI Assistant Manager, Performance Media at Gucci

• Job Location New York, NY
• Seniority Not Applicable
• Type Full-time

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Description

Summary If you are a Dream-maker, this is the place for you.

Together, we will create the real fabric of Gucci.

A community of people united by the same passion: breaking new ground in the fashion world and beyond.

Job Description Role Mission The Assistant Manager, Performance Media will play a critical role in supporting the planning, execution, and analysis of all performance media campaigns across key digital channels, including paid social, paid search, and affiliate for Gucci Americas (US, Canada, Mexico, Brazil).

This role is responsible for end-to-end campaign management—from pre-launch preparation and in-flight optimization to post-campaign analysis—with the ultimate goal of driving awareness, traffic, and revenue for Gucci.com and Gucci retail stores.

The role works closely with cross-functional teams and external partners to ensure campaigns are strategically aligned, data-driven, and brand-compliant.

Key Accountabilities Campaign Planning Develop comprehensive media plans aligned with quarterly Gucci HQ marketing briefs, with a focus on driving traffic and sales to Gucci.com and retail stores; Serve as the day-to-day contact with the global HQ team for plan development, asset approval, and campaign execution; Adapt media strategies in response to the evolving digital landscape and emerging trends; Manage the creative asset matrix across performance channels to ensure timely delivery and launch across the full marketing funnel; Implement and evolve Global Media Guidelines to reflect current market conditions and platform innovations; Monitor industry developments and share key insights with regional and global stakeholders.

Optimization & Performance Management Oversee daily campaign operations, including performance monitoring, pacing, and optimizations; Analyze key performance indicators (KPIs) to identify actionable insights and opportunities for improvement; Partner with media agencies to adjust targeting, bidding, and budgets in real-time to meet business objectives; Apply critical thinking and digital best practices to balance performance goals with brand integrity; Forecast incremental revenue and volume opportunities to support cross-functional business planning and financial reporting.