Director, Digital Analytics & Insights at Rag & Bone

• Job Location New York, NY
• Seniority Director
• Type Full-time

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Description

Director, Digital Analytics & Insights About the Role Rag & bone is seeking a Director of Digital Analytics & Insights to lead our data-driven strategy for understanding customer behavior and optimizing site performance.

This role will own the analytics roadmap, ensuring actionable insights that drive conversion, engagement, and retention across digital channels.

You will partner with marketing, product, site merchandising, and technology teams to deliver advanced analytics, reporting, and predictive modeling.

Key Responsibilities Develop and lead the customer and site analytics strategy , aligning with business objectives and KPIs.

Oversee implementation and governance of analytics tools (e.g., Google Analytics, ActionIQ).

Analyze customer journeys, segmentation, and lifetime value to inform personalization and targeting strategies.

Drive site performance analysis, including funnel optimization, A/B testing, and conversion rate improvement.

Build dashboards and reporting frameworks for executive and operational teams.