Digital Analytics Manager at Digital Gurus

• Job Location London Area, United Kingdom
• Seniority Mid-Senior Level
• Type Full-time

Share on:

Description

Our client is a retail/ecommerce brand with a nationwide presence is expanding its digital capability and looking for a skilled Digital Analytics Manager to lead insight generation across its web and mobile platforms.

Serving millions of customers, the business is undergoing a digital transformation and needs a data-savvy individual to help shape smarter decision-making across teams.

Role & Responsibilities: Develop and own the digital analytics roadmap for both web and app environments Define key performance indicators (KPIs) and create dashboards to monitor user journeys, engagement, and conversion metrics Oversee the setup and optimisation of tracking using leading analytics tools like GA4 and GTM Translate complex datasets into clear, actionable insights for marketing, product, and user experience teams Partner with tech teams to ensure robust tracking and data quality across platforms Support testing and experimentation frameworks (e.g.

A/B testing) and work on campaign attribution initiatives Enable internal stakeholders to make informed, data-led choices Ideal Candidate: Hands-on experience with GA4 and Google Tag Manager implementation Confident working with large datasets; experience with cloud-based analytics tools such as BigQuery is valuable Comfortable presenting data findings to both technical and non-technical audiences Understands digital marketing performance metrics across channels like search, paid media, and social Familiar with visualisation tools (e.g., Power BI, Looker Studio) Practical knowledge of SQL is a strong plus Benefits: Pension contributions up to 8% Staff discounts across product ranges Enhanced policies for long-term service and leave Cycle-to-work scheme Flexible hybrid working options