Associate, Performance Creative – Casino & Sportsbook at GamblingCareers.com

• Job Location New York, NY
• Seniority Entry Level
• Type Full-time

Description

Overview The Associate, Performance Creative supports the development of acquisition, engagement, and retention assets across Fanatics’ Casino and Sportsbook businesses as part of the GTM & Performance Creative team.

This role plays a key part in building high-quality, performance-driven creative across paid media, lifecycle, and partner channels.

The Associate helps operationalize creative production by coordinating cross-functional inputs, supporting agency comms and execution, and ensuring creative assets move efficiently from briefing through launch.

Key Responsibilities Support end-to-end creative delivery across Casino and Sportsbook campaigns, assisting with workflows from briefing and asset development through review, QA/QC, approvals, and launch readiness Aid in drafting creative briefs and handoff of required materials for agency execution, including brand toolkits, key visuals, approved imagery, copy, and gameplay or product assets Support the GTM Performance team in maintaining clear alignment across stakeholders, balancing creative ambition with delivery timelines and production capacity.

Support the Senior Manager in managing creative briefing calendars Partner with creative agency and production partners to coordinate asset development, feedback cycles, and production timelines Help ensure campaign assets meet brand, channel, and compliance standards Maintain organization and consistency across creative assets, including naming taxonomy and creative specs.

Partner with Media and Operations teams to ensure creative assets are launch-ready, properly trafficked, and live according to campaign timelines Partner with the Senior Manager to interpret performance data, support structured creative testing, document results, and apply insights to future asset development.

Support structured creative testing, documenting results, and applying insights to future asset development.

Aid GTM team with creative performance updates, testing results, and insights in GTM forums and weekly reviews.